Given their restrictive reputation, we rarely reach for jeans for their cosy comfort. But all that is about to change thanks to these soft, supple, cotton styles. They’re stretchy without sacrificing sartorial integrity and relaxed without revealing their total effortlessness. And yes, we’ve even jotted down a jegging — 2010 fashion is truly coming back fast. Give them a go for yourself to see just how comfy jeans can be, and don’t be surprised if you end up never taking them off.